If you’re Snoop Dogg, it’s hard to say “no.” He’s always been an in-demand pop culture icon, but his popularity has soared to ridiculous heights since his lights-out performance at halftime of the most recent Super Bowl. 

Snoop is pulling in a quarter million per appearance on the low end, he’s taken over Death Row Records, and his latest venture will potentially introduce him to a young generation of fans; his own brand of breakfast cereal. 

Don’t worry, it’s not infused with pot, but it could get you high from the sugar. It’s called “Snoop Loopz” and could be coming to a grocery store near you. 

Snoop has a food line he co-founded with Master P called Broads Foods.  When Master P first tasted the cereal, he was an instant fan, calling it the “best tasting cereal in the game.”

He might be biased, but maybe not.  The website for Broadus Foods claims the company was formed to carry on a tradition Snoop grew up with in Long Beach, California. 

“Broadus Foods was founded to continue Mama Snoop’s legacy of her generous love and passion for feeding families in our communities.”

Some other foods in the Broadus portfolio include Momma Snoop’s oatmeal, pancake mix, maple syrup, and grits. 

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