It’s hard to fathom at one point in his life Justin Bieber was looked at as a complete tool. He was as loathed as he was loved not too long ago, and maybe the low point was when he and his crew were exiting a New York City night club and as he walked through a restaurant kitchen, he stopped and relieved himself into a mop bucket. Yeah, to The Bieb’s credit, he’s morphed into the coolest cat in music who can turn a song into a mega-hit simply by opening his mouth until a noise comes out. And he just made sure he took care of multi-generations of little Biebers to come.
Bieber said yes to a $200+ million offer from Hipgnosis Songs Capital to turn over his music rights. Done deal. Here’s a comment from his manager Scooter Braun in Variety.
“Justin is truly a once-in-a-generation artist, and that is reflected and acknowledged by the magnitude of this deal. For 15 years, I have been grateful to witness this journey, and today I am happy for all those involved. Justin’s greatness is just beginning.”
Yeah, you should be grateful, Scooter; you probably are taking home 15%.
Universal Music will hold on to the master recordings in perpetuity, but Hipgnosis gets the recorded hits.
For senior citizen superstars, a $200 million deal isn’t super rare. It’s unheard of for a hitmaker who still hasn’t celebrated his 29th birthday.
Here’s a quote from Merck Mercuriadis, the founder of the company that owns Bieber’s songs.
“This acquisition ranks among the biggest deals ever made for an artist under the age of 70. At only 28 years of age, he is one of a handful of defining artists of the streaming era that has revitalized the entire music industry.”
Will all of Bieber’s songs hold up over time? Will upcoming generations of fans be fascinated by the fact that: “he got his peaches out in Georgia and his weed from California?”
It’s the Biebs. Probably.