The Rock has an advantage as he closes in on joining the billionaire’s club that other 10-figure members don’t have; the ability to cash in on his popularity on social media.
According to Celebrity Net Worth, Dwayne “The Rock” Johnson is worth $800 million, and he’s doubled his net worth in the past year.
He’s not doing it just by cashing checks for acting in movies; The Rock has numerous revenue streams and some investments that are starting to pay off in a big way. He recently launched a line of tequila called Teremana, and he purchased the XFL football league, which will debut soon.
With 326 million followers on Instagram, The Rock can cash some huge checks with strategic posts. If he shows off a picture of what he ate for a cheat meal, he will get roughly a half million likes, so his audience is very valuable, and brands know it.
HopperHQ reports that The Rock makes $1,712,000 for every post on IG. That makes him the sixth highest-paid celebrity on Instagram.
The highest paid star for the second year in a row is Cristiano Ronaldo, who makes $2.39 million per post, up 49% from 2021.