The Travis Scott brand is a little toxic right now.
Hosting a music festival that led to the deaths of 10 people has something to do with it. So does the fact he attended his own after-party at Dave and Busters as hundreds of injured concertgoers were being tended to by dozens of first responders.
And he’s facing lawsuits totaling over $2 billion.
Add that all up, and it makes sense that Anheuser-Busch is unhitching their wagon to Scott, as they are done marketing and selling Scott’s Cacti seltzer brand.
Here’s what St. Louis-based company told Fox Business.
“After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer. We believe brand fans will understand and respect this decision.”
Scott’s mouthpiece described the shutdown differently, calling it a “pause.” Not only that, but Scott’s spokesperson said the deal expired on November 30. So either a Fortune 500 company PR rep is lying, or Travis Scott’s team is fudging the truth, which would not be a good look considering their multitude of other problems.
Scott’s nickname is Catus Jack, hence the name of the spiked seltzer. It was made with blue agave from Mexico and contained 7$ ABV (alcohol by volume).
The lawsuit count Scott is facing numbers over 300 and counting.