Amazon was part of a group of companies that pulled advertising from Twitter when Elon Musk took over. After the chaos settled, many companies have returned, and Amazon is pledging their dollars too.

Amazon is “planning to resume advertising on Twitter at about $100m a year pending some security tweaks to the company’s ads platform, per a source familiar with the situation,” says Platform editor Zoe Schiffer.

Apple is also resuming advertising dollars, after Elon and Tim Cook settled differences. Or as the kids say, squashed their beef.

Musk tweeted out Saturday evening: ‘Just a note to thank advertisers for returning to Twitter.’

Apple is Amazon’s biggest advertiser, so it seems to be a peaceful and symbiotic make up between the two tech giants.

Investing.com reports:

Twitter billed the offer as the “biggest advertiser incentive ever on Twitter,” according to the email reviewed by Reuters. U.S. advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a “100% value add,” up to a $1 million cap, the email said.

Investing continues:

Musk’s first month as Twitter’s owner has included a slashing of staff including employees who work on content moderation and incidents of spammers impersonating major public companies, which has spooked the advertising industry.

It is nice to know Twitter is continuing to grow and work out kinks in the system. With the Musk takeover, new reports are flooding out about past suppression of certain news stories using a political slant.

Here is Pat’s take on Twitter with guest Michael Saylor on the PBD Podcast:




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