Walmart won’t take it Yeezy on rapper Kanye West when it comes to the company’s signature sunshine logo.
West applied for a trademark that would bring a similar stamp on his Yeezy brand, but Walmart is fighting back.
Walmart’s logo displays yellow lines arrayed in a circle; West’s has eight dotted lines “arranged at equal angles as rays from a sun.”
The retailer, with its logo in use since at least 2008, filed a complaint last week with the U.S. Patent and Trademark Office stating that the two logos’ similarity “is likely to cause confusion, mistake and deception.”
Walmart declined to comment to Fox Business, but the company seems to have reached out to West on at least five occasions about the logo.
A spokesperson for Walmart referenced a letter sent to West’s lawyers two days before the complaint was filed.
According to the letter provided to Fox Business, Walmart wrote to West’s company in July 2020, August 2020, January 2021 and February 2021 and also had a telephone conference last month.
“Walmart has repeatedly sought to understand Yeezy’s planned use of the Yeezy Application, with the goal of finding ways in which the Walmart Spark Design and the Yeezy Application can co-exist with one another,” the letter said. “However, to date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground.”
West has plans for ubiquitous display for his logo. As industry site Retail Dive first reported, he wants to slap it on music products, services, clothes, retail stores, hotel services and modular homes.
Yeezy LLC filed a trademark application for its logo in January 2020, according to U.S. Patent and Trademark Office (USPTO) documents.