It’s time to make the most out of Small Business Saturday. A recent survey by Bankrate.com shows 59% of holiday shoppers will participate in Small Business Saturday, while 56% will participate in Black Friday. The study also shows due to inflation that, shoppers are doing their homework. They are shopping earlier and working harder to find the best deals. This means if you have yet to market your sales in advance and frequently, you will likely not get the outcome you are hoping for during the holiday season.
If you have done the hard work, it’s now time for the day of the big sale. Black Friday worked as a trial run; you recognize things could have operated more smoothly. To finish strong, rethink the layout. Make sure customers can easily access all corners of the store. According to Qminder, this will help with overcrowdedness and enhance the waiting room experience. You may need more supplies, so ensure you have enough shopping bags, receipt tape, and bathroom supplies.
Next, it’s time to re-evaluate staffing. The fact that you’re overstaffed is a good thing, but you want your staff to stay calm this weekend. Ensure snacks and water are available in the break room or a quiet space. Also, make sure multiple mini-breaks have been incorporated into the schedule.
Another tip, take full advantage of digital wallets and virtual checkouts. Have at least one extra walking on the floor with a portable checkout device.
Last, remember that extending your hours is not always the best idea. Qminder.com suggests basing your hours on historical visitor data.
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